Heat level: 
- 2/5
The Bait (condensed):
Nobody says 'e-business' anymore - the 'e' is assumed now. Where's the positioning today? Is it even relevant?'
My response:
Ahh, but you're thinking purely like a Western perspective. And that's exactly why you'd miss this.
Yes - for UK (and US) audiences, 'e-business/ebusiness' perhaps could sound like times far bygone...
However, through the work we're doing, supporting MSMEs from developing economies looking to enter the UK market, you forget I've sat in rooms where we're still discussing the basics: how to take a payment, how to set up banking, how to get online at all, etc.
(The gap is humbling/quietly heartbreaking. And very real.)
And you know what language those institutional documents still use? 'E-business/Ebusiness.' It's clear. Accessible. Not jargon-heavy.
For an MSME in Kenya or Bangladesh, googling 'start e-business UK' or 'e-business UK market entry' - this isn't dated. It's aspirational. They're not at 'the e is assumed.' They're at 'we want to BECOME an e-business.'
The domain isn't dated. Your audience assumption is.
'Doctrine V - Resonance Over Reach.
The principle: You're not targeting everyone. You're targeting a specific audience with language they actually use.'
Precision acquisition.
- Lucy, DomainPros.
- 2/5The Bait (condensed):
Nobody says 'e-business' anymore - the 'e' is assumed now. Where's the positioning today? Is it even relevant?'
My response:
Ahh, but you're thinking purely like a Western perspective. And that's exactly why you'd miss this.
Yes - for UK (and US) audiences, 'e-business/ebusiness' perhaps could sound like times far bygone...
However, through the work we're doing, supporting MSMEs from developing economies looking to enter the UK market, you forget I've sat in rooms where we're still discussing the basics: how to take a payment, how to set up banking, how to get online at all, etc.
(The gap is humbling/quietly heartbreaking. And very real.)
And you know what language those institutional documents still use? 'E-business/Ebusiness.' It's clear. Accessible. Not jargon-heavy.
For an MSME in Kenya or Bangladesh, googling 'start e-business UK' or 'e-business UK market entry' - this isn't dated. It's aspirational. They're not at 'the e is assumed.' They're at 'we want to BECOME an e-business.'
The domain isn't dated. Your audience assumption is.
'Doctrine V - Resonance Over Reach.
The principle: You're not targeting everyone. You're targeting a specific audience with language they actually use.'
Precision acquisition.
- Lucy, DomainPros.
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