'I'm a believer that domain names hold the key to our collective public-private partnership objectives in facilitating MSME success in the UK market going into 2026.
Note why...
When we (incl. boardrooms & roundtables, honey - I'm there, not by accident) discuss international MSMEs' access to British consumers, the conversation often centres on logistics, compliance, and market research. All crucial. However, there appears to be a foundational piece that is consistently undervalued and frankly, under-represented: their digital identity and the consequence of choice...
A domain name is far, far more than a web address; it's critical and (if considered 'precisionally') market-redefining soft infrastructure.
For MSMEs from developing markets, the quicker this is realised, the quicker the game changes.
They're likely not arriving with brand recognition or the marketing budgets. However, what they can arrive with is a well-thought-out strategy and precisionally chosen .UK domain.
Facilitating and aligning directly with trade development goals.
We want these businesses to succeed - not just to make initial sales, but build a sustainable UK presence. A marketplace listing doesn't do that...
Marketplaces effectively keep them as 'transient sellers', vulnerable to platform changes, invisible to repeat customers, potential 'repercussions in perception' (perhaps subject for another article?) and building equity for someone else.
A domain builds their equity.
Appreciates and positions them as market participants, not market renters.
Let's start thinking strategically, 'precisionally' and long-term.
Start treating domain strategy as core infrastructure - not an afterthought.'
- Lucy, DomainPros.
Note why...
When we (incl. boardrooms & roundtables, honey - I'm there, not by accident) discuss international MSMEs' access to British consumers, the conversation often centres on logistics, compliance, and market research. All crucial. However, there appears to be a foundational piece that is consistently undervalued and frankly, under-represented: their digital identity and the consequence of choice...
A domain name is far, far more than a web address; it's critical and (if considered 'precisionally') market-redefining soft infrastructure.
For MSMEs from developing markets, the quicker this is realised, the quicker the game changes.
They're likely not arriving with brand recognition or the marketing budgets. However, what they can arrive with is a well-thought-out strategy and precisionally chosen .UK domain.
Facilitating and aligning directly with trade development goals.
We want these businesses to succeed - not just to make initial sales, but build a sustainable UK presence. A marketplace listing doesn't do that...
Marketplaces effectively keep them as 'transient sellers', vulnerable to platform changes, invisible to repeat customers, potential 'repercussions in perception' (perhaps subject for another article?) and building equity for someone else.
A domain builds their equity.
Appreciates and positions them as market participants, not market renters.
Let's start thinking strategically, 'precisionally' and long-term.
Start treating domain strategy as core infrastructure - not an afterthought.'
- Lucy, DomainPros.
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