Execution Showcase: 'Cheeses.co.uk', Keyword vs. Resonance (subjective), Internal Data Feeder

'Cheeses.co.uk (aftermarket purchase via Sedo.com).

Status: Operational

Function: E-commerce platform, participant of the annual Christmas 'Battle of the Cheese-sites' vs. Cheesemongery 🧀

Purchased as a comparable to put my 2023 'resonance-driven' theory to the test:

Team Cheeses pre-season: 'exact-match .co.uk domains in consumable categories carry an inherent trust signal that compounds over time - particularly when the product itself is tactile, traditional, and trust-dependent.'

Team Cheesemongery: Cute. 💅

And it was cute watching Cheeses.co.uk try to keep up this season, perhaps next time. 😉

Testing domain theory in a controlled competition; same product range, comparable SEO effort, different domain philosophy.

Exact-match generic vs. 'brandable' (resonance-driven).

Both remain operational. Both have their place in the portfolio. But the data's in, and Connor's smug.

- Lucy, DomainPros.'
 
Last edited:
Back
Top